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Designed to move: A physical activity agenda

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In many countries, physical activity is disappearing from daily life. It happened in just one or two generations in some countries, and even sooner in others. Our physical, emotional and economic well-being has become increasingly compromised as a result. The time for action is now.

This is a situation that health infrastructures, social services and national economies cannot possibly endure. Physical inactivity is now an epidemic and we must act urgently to break its deadly cycle. Fortunately, the solution is within reach.

If we reach children when they are young enough, before age 10, they can learn to love physical activity and sports for life. They’ll reap the rewards and pass them on to the next generation. We must also find ways to integrate the physical
activity we’ve lost, back into our lives. Amongst many things, this relates to the way our cities are designed, schools are run, workplaces are structured, and how community environments are shaped.

No single organization or institution can fix this alone. It will take global, national, state and local governing bodies, and their leaders, corporations and their employees, civil society, individuals and communities. All of us need to be part
of the solution.

The situation today (2012) is an urgent one. It is imperative that we focus and align our agendas to move forward quickly. This document is designed to get everyone headed in the same direction. It focuses the work into one vision and two “asks” that can change the future.

This document was developed and owned by many. ACSM, ICSSPE and Nike, Inc. are pleased to present it on behalf of the many experts and organizations that have uniquely shaped this way forward.

With combined expertise, diverse resources and collective commitment, we can create a new way of life for all—one that unleashes our extraordinary human potential.

"Designed to Move" details how society has engineered movement out of daily life, leading today's children to face a shorter life expectancy than their parents. The report calculates that if no action is taken, half of the Chinese and American populations will be physically inactive by 2030 along with a third of British and Brazilian populations, totaling 1 billion people. The report also outlines recommendations for how governments, civil societies, corporations, and individuals, among others, can contribute to the solution.

Key call-outs from the report include:

  • The top 10 killers in the 50 highest-income countries are all connected to a lack of physical inactivity.
  • More deaths are now attributed to physical inactivity than smoking (5.3 million vs. 5 million respectively).
  • The global cost of the five leading non-communicable diseases totaled $6.2 trillion in 2010, all linked to physical inactivity.

The unifying vision in the report is twofold: Create early positive experiences for children in sports and physical activity, and integrate physical activity into everyday life.

Central to the study is a finding that the first 10 years of a child’s life provide a critical window for creating a lifelong commitment to physical activity. With children dropping out of physical activity earlier in life, European children are 50 percent less active by age 15 than they were at age 9; in the U.S., children are 75 percent less active at age 15 than at age 9.



 editors comments   

Editor's comments - [  Leaders from around the world agree that coordinated action is urgent. Individual plans for action may vary, but the fundamental, core motivation is the same: our physical, social and economic well-being—in other words, our children’s futures—depend on the action we take now.

It would be naïve to assume that the crisis of physical inactivity will fix itself. Many young people simply aren’t choosing to engage in sport and physically active play. For some, the opportunity isn’t possible for a whole host of reasons—competing priorities for children and parents, school budget cuts, community safety concerns and limited playgrounds and green spaces to name just a few. For others, passive entertainment options are more convenient and often chosen.

This Framework for Action sponsored and published by Nike Inc. is a step in the right direction to unify global efforts around elevating the importance of physical activity worldwide.  ]  Reference this?Coe, S. (2012). This page title in italics. Retrieved date, from In the text: Coe (2012)


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Reference : (2012). Designed to move: A physical activity agenda. Beaverton: Nike Inc


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Last Updated on Tuesday, 02 October 2012 16:59  

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