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Playing to win: A new era for sport

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When you play sport, you play to win. That is my philosophy. It is also at the heart of this plan that, over time, seeks to change the culture of sport in England.

Playing to winIt is a plan to get more people taking up sport simply for the love of sport; to expand the pool of talented English sportsmen and women; and to break records, win medals and win tournaments for this country.

As Olympic host nation [2012], we have a moment in time to set a new level of ambition for sport and change permanently its place in our society. It’s an era of unprecedented opportunity. But we will only seize it if we can unite people at all levels in sport in a new spirit of partnership and common endeavour.

We need a ‘Playing to Win’ ethos in all that we do - the highest standards on and off the field. That, more than anything, is what this plan seeks to achieve: shared goals, clear responsibilities, everyone playing their part. - from the foreword



 editors comments   

Editor's comments - [  2008 saw the Department for Culture Media and Sport redefine it’s sporting philosophy. In the backdrop of the Olympic Games in London in 2012 the DCMS change the focus from "sport as a social intervention" to that of performance and excellence.

This Policy document represents for many a step change in sport policy as defined by the previous policy statement, Game Plan, in that, unlike the former, this new policy statement has performance and excellence at its core, [despite some attempt at strategic rhetoric - a few free swimming sessions for our aging population].

It would appear that for now the DCMS place the Youth Sports Trust at the centre of sport for young people, UK Sport as the performance and lottery funding vehicle in conjunction with [a select few of] the National Governing Bodies - the not so well hidden subtext then, of this new statement, places the health objectives of sport and physical actvity at the door of the Department of Health and as for the other important community potentials of sport, these are left to local authorities and Sport England -  the latter appearing somewhat disinterested, wishing it seems, to retain some influence or at least be seen as joining the party, in the rush to the London Olympics.... but there is not much left of Sport England as "modernisation" progresses anyway.......  see our Ruff guide to Playing to Win.......  ]  Reference this?Cryer, J. (Year). This page title in italics. Retrieved date, from <this page's full URL>

In the text: Cryer (year)


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Reference : DCMS. (2008). Playing to win: A new era for sport. London: DCMS


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Last Updated on Wednesday, 02 January 2013 16:58  

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