The biggest immediate challenge the Department for Culture, Media and Sport faces is delivering a safe and successful Olympic and Paralympic Games in 2012 - the largest peacetime logistical operation this country has ever faced. We are determined to make the most of it, and we want to ensure that London 2012 will be a symbol of our economic vitality, our social and cultural renewal, and our standing on the global stage.
Our vision is to help create the conditions for growth in the creative, communications, cultural, tourism and leisure economies, removing barriers to innovation and levelling the playing field. Where we judge there is a need for a particular intervention, we will provide real support and set strategy and direction. But we want our sectors and industries to drive their own agenda.
Where the market will not deliver, the Government’s role is to try and redress the balance. We have set a stretching ambition to have the best super-fast broadband network in Europe. We know that this infrastructure is an essential building block for economic growth, and that the internet is a powerful democratic force in holding government to account at every level. We know that we may need to break down the digital divide by supporting rural communities. We want there to be truly local TV.
We will play our part in building the Big Society. We want everyone to be able to play sport and enjoy their local and our national culture. Passion for the arts and sport is instilled at a young age – which is why we want to give all children the opportunity to learn to play sport and play a musical instrument.
We want to encourage a culture of giving, so that more of us have a greater connection with the things we care about. We believe that there should be public funding for the arts and culture. We need to make sure that, during a time when we have to reduce public spending, our world-class cultural institutions can continue to thrive. But funding should not be an excuse for dependence. We want to see our cultural institutions adapt their business models, liberating them to raise and spend money as they see fit.
Jeremy Hunt, Secretary of State for Culture, Media and Sport (2011)
Editor's comments - [ The Department for Culture Media and Sport have a wide remit, this 2011 business plan is wide ranging; the sporting element is dominated by the 9.35 billion pound delivery of London 2012 Olympic Games and in this respect the DCMS outline [inter alia] their intentions; 1.Deliver the 2012 Olympics and Paralympics; Deliver a safe and successful Olympic and Paralympic Games in London in 2012, and help to deliver a genuine and lasting legacy throughout the country.
2. Create a sporting legacy from the Olympic and Paralympic Games; Encourage competitive sport in schools by establishing a new School Games competition, improve local sports facilities and establish a lasting community sports legacy.
The notion of 'legacy' in this context falls rather short of previous definitions by the previous government and the move toward school games detracts for many academics, the potential of the sport as a instrument for social change with its focus on individual achievement rather than social development and cohesion. ] Reference this?Cryer, J. (Year). This page title in italics. Retrieved date, from <this page's full URL>
In the text: Cryer (year)
Reference : DCMS. (2011). DCMS Business Plan 2011-2015. Department for Culture Media and Sport. London: DCMS
The above reference is in the APA style: See why this is important in our [how to reference] us guide.
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