Interest in the 2012 Olympic Games and Paralympic Games has risen by six percentage points, to the point where almost three-quarters of the population (73%) are now at all interested. Within London, the figure is over four in five adults (83%).
The number of people who are either “extremely” or “very interested” in the Games has risen by six percentage points.
Alongside the Games, interest in playing sport and community involvement have also increased significantly, while interest in the environment, cultural activities and elections showed no change year-on-year.
Interest in the Games continues to show a male bias (77% of men compared to 70% of women), and greater levels among those aged 25-44 and ABC1s. However, year-on-year increases in interest have come across a wide range of demographics and English regions, with the gap in interest between groups narrowing.
A majority (83%) feel that the Games will have a positive effect on London, and on the UK as a whole (73%). Just under a third feel they will have a positive effect on them personally (30%), and on their local area (29%). These last three have all risen significantly year-on-year, with impact on “you personally” rising by 8 percentage points.
Just over three quarters agree that they are confident that the UK will host a successful Games, unchanged by developments in progress over the last year, and the impressive Beijing Games. However, 32% now feel that the scope of the plans is too ambitious, up 3 percentage points year-on-year.
Editor's comments - [ This report outlines the second wave of research into national public opinion about the legacy of the 2012 Olympic and Paralympic Games, conducted between 25th September and 1st October 2008 by BMRB, on behalf of The Department for Culture, Media and Sport (DCMS). ] Reference this?Cryer, J. (Year). This page title in italics. Retrieved date, from <this page's full URL>
In the text: Cryer (year)
Reference : Smythe, J. Yuan, T. Brown, A. (2008). London 2012 legacy research: Wave 2, 2008: Quantitative report. London: BMRB
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