Active England was a programme jointly funded by Sport England and the Big Lottery Fund that awarded a total of £94.8 million. The aim of the programme was to improve the health and well-being of individuals and communities as a whole, through actively promoting sport and other forms of healthy exercise.
The Government strategy for delivering its sport and physical activity objectives, Game Plan, drawn up in 2002, set a target of 70% of the population in England being reasonably active (30 minutes of moderate exercise five times per week) active by 2020. In addition, Game Plan suggested, “an innovation fund should be established to support local ideas”. Active England began the step-change required in physical activity and sports participation levels by supporting a number of innovative projects that demonstrated their ability to work towards this vision.
Editor's comments - [ The Active England programme funded 241 projects across England. Sport England identified 16 projects already under development seeking funding and meeting the aims of the programme to provide an early start and quick wins. The remaining projects were selected to fit with programme goals and regional strategies. Some regions targeted outreach projects or health at work initiatives. Some regions such as London had a few high-cost capital projects while other regions such as the South East had a larger number of smaller revenue projects. Others involved mixed capital and revenue funding.
The main recipients of funding were Local Authorities, other public sector organisations and voluntary organisations. Active England also funded some projects that focused on building organisational capacity and individual skills as well as several projects that would not traditionally have met Sport England criteria. ] Reference this?Cryer, J. (Year). This page title in italics. Retrieved date, from <this page's full URL>
In the text: Cryer (year)
Reference : Hallaitken. (2009). Active England: Final report. London: Sport England
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