The Government’s ambition for the 2012 Olympic and Paralympic Games is to create a sustainable legacy which will involve regenerating East London and ensuring that “all communities in the UK feel the benefits of hosting the London Games”. The Department for Culture, Media and Sport (DCMS) has a central role in delivering this legacy, and set out five key commitments for doing so in the recently published Our Promise for 2012…
1. Make the UK a world-leading sporting nation
2. Transform the heart of East London
3. Inspire a new generation of young people to take part in local volunteering, cultural and physical activity
4. Make the Olympic Park a blueprint for sustainable living
5. Demonstrate the UK is a creative, inclusive and welcoming place to live in, visit and for business
DCMS appreciates that these are ambitious commitments which can only be met if individuals, communities and the government work together. Its mission, therefore, is “to inspire people to get involved, try new activities and change the way they live their lives”, so that the legacy of the Olympics can begin to take shape now, and will last well beyond 2012.
Having set out these five commitments, DCMS will publish a detailed Action Plan later this year describing how they will be delivered. To this end, DCMS wishes to increase its understanding of how the public views the commitments and how they see them working in their communities.
Qualitative research was commissioned to explore these questions.
Editor's comments - [ This research suggests a number of issues which will need to be addressed if public support for, and participation in, the Games’ legacy is to be maximised.
The two most important of these are to…
• allow people to feel positive about the Games – there is a widespread desire to believe in and be confident in the legacy which is currently being frustrated or held back
• make it clear to people that the effects of the legacy will be felt beyond London, and in their own communities – there is a widespread assumption that the Games and the legacy alike will be restricted to London ] Reference this?Cryer, J. (Year). This page title in italics. Retrieved date, from <this page's full URL>
In the text: Cryer (year)
Reference : CRD. (2007). The Olympic Legacy: qualitative research into public attitudes. London: DCMS
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