London 2012 is big news for the general public, and there is optimism surrounding the Games. Those paying most attention to issues around the Games are men, older people, and those in the higher social grades.
Unsurprisingly interest is also higher in London and southern England. People who are displeased are more likely to be older people, and be living in the Midlands or Scotland.
Based on the evidence so far communications need to focus more on the wider societal benefits of the Games, such as the creation of jobs, opportunities for business, and the involvement of young people in the community.
Editor's comments - [ This report outlines research that BMRB carried out for The Department for Culture, Media and Sport (DCMS) which aimed to gauge national public opinion about the Olympic Games and Paralympic Games legacy promises.
The survey looks at, among other things, whether or not people care about the aims, whether or not they think that they are realistic, and whether or not they believe any progress has been made towards achieving them so far.
The questions in this survey are particularly useful for undergraduate (and post-graduate) dissertations at a qualitative level since the results here will give a comparative. ] Reference this?Cryer, J. (Year). This page title in italics. Retrieved date, from <this page's full URL>
In the text: Cryer (year)
Reference : BMRB Sport. (2007). Olympic Legacy Research - Quantitative Report. London: DCMS
The above reference is in the APA style: See why this is important in our [how to reference] us guide.
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